sunset crit
01-23
Sunshine Crit
Client
Role
Status
Magnus Bang, Founder of Sunshine Crit
Digital Desinger, Product design
On going
Overview
Sunshine Crit is dedicated to creating a festive and exciting atmosphere for all cycling fans. We believe in the power of cycling to bring people together and create a sense of community.
Sunshine Crit is making cycling accessible and enjoyable for everyone and strive to promote a more diverse and sustainable cycling culture.
Challenge
Fixed gear races are a very niche sport and reality unknown to those not taking part. This obscurity comes with the responsibility to inform and educate.
The primary goal of the site is to inform, educate and sign racers up for the race.
What I did
After a kick start meeting with Magnus it was clear the design direction needed to be bold and adress the fixed gear underground culture.
The ongoing project requires me to create the branding for the race, website, social media content and development of the web site and mobile site.
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